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- German brand TrekStor takes its first steps into the Asian market: Together with Microsoft, Intel® and Synnex, it launched its two-in-one SurfTab® twin device, which includes a keyboard and Windows 10, as a bundle with a Bluetooth® mouse and a one year Mi
16. October 2015 - In close cooperation with Microsoft, Intel and the global IT distributor Synnex, TrekStor is tapping into new markets in the Far East. In a first stage, the German brand TrekStor is launching its SurfTab twin 10.1 bundled with a Bluetooth® mouse and Microsoft Office 365 Personal in Hong Kong electronics stores. The 10-inch Windows tablet with a keyboard is part of a complete two-in-one range that the company will offer on the Asian market in the future. The SurfTab twin will soon follow the SurfTab duo W2 with an Intel® Core™ M-5Y10c processor. The company will initially focus on these Windows-based two-in-one devices in the Asian market.
In Europe and particularly in Germany, TrekStor is known for its exceptionally good price-performance ratio in the field of consumer electronics. The company is also pursuing this policy in Hong Kong. The products exemplify German engineering and deliver good quality at an affordable price.
The SurfTab twin 10.1 is much more than a tablet, as it features Intel Inside® and a 10.1-inch HD IPS display. Once docked to a full-sized keyboard, it functions as a notebook with a tilting display. Thanks to the bundle that includes an annual subscription for Microsoft Office 365, with which the new 2016 Office version can be used, and the accompanying Design Bluetooth® mouse, the tablet is ready to use straight away.
Robust and well-designed, the new TrekStor device features Windows 10 and comes with added value. It is available to purchase from 15 October 2015 at a non-binding recommended retail price of HK$2,499 from online shops as well as stationary retail stores, including the 80 branches of the electronics chain Fortress. A specially created website that includes a support desk is going online at the same time to ensure the bundle promotion is a success and runs smoothly. TrekStor is also establishing its own customer service operation.
The process will be supported by a comprehensive online and print campaign organised by the cooperation partners Microsoft, Intel and TrekStor. A first for TrekStor, the campaign will include a large-scale billboard advertisement in the Hong Kong Central Railway Station.
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